Raja Ramasamy, Founder of Fortune Containers
Raja Ramasamy, Founder of Fortune Containers
Interview with Raja: Journey into PET Bottle Manufacturing
For many individuals, the confines of traditional employment represent their only known path. However, for others, the entrepreneurial spirit is ingrained in their DNA, driving them to embark on ventures of their own. Raja Ramasamy, a coimbatore based entrepreneur and business owner who epitomizes what I call a "practical entrepreneur." He identifies opportunities in mundane tasks that others overlook—such as removing a skunk from underneath a deck.
Raja's journey serves as a prime example of mastering a high-demand skill set in a field with a low barrier to entry. He leverages modern marketing strategies to maximize revenue. His story is not just about hard work; it's about thinking differently, seizing opportunities born from dissatisfaction, and demonstrating perseverance.
Key takeaways from Raja's experience include the importance of steadfastness, prioritizing essential tasks, and taking decisive action when the timing is right.
Question: Raja, before we delve into your business journey, could you please tell us a bit about yourself?
Raja: Certainly. I have been deeply involved in the manufacturing industry for over a decade, with a primary focus on plastics and PET bottle production. My career began with my Sister business setup where I gained extensive experience in production management, quality control, and strategic planning. My passion for innovation and entrepreneurship eventually led me to establish my own business in PET bottle manufacturing, where I have been able to apply my skills and insights to create a company that emphasizes quality, sustainability, and customer satisfaction.
Question: Raja, What motivated you to become a business owner?
Raja: The decision to start my own business stemmed from a desire for greater autonomy and the opportunity to innovate. Working in the industry, I saw firsthand the potential to create something unique and valuable. I wanted to build a company where I could implement my ideas and make a meaningful impact in the market.
Question: When comparing to a steady 9-5 job, entrepreneurship can be daunting. How did you choose that profession? Were there any specific challenges you faced?
Raja: Absolutely, it wasn't an easy decision. Ignoring the secured 9-5 job of a regular salary and benefits was a significant leap of faith. The decision to start my own business stemmed from a desire for greater autonomy and the opportunity to innovate. In this industry, I saw the potential to create something unique and valuable. I wanted to build a company where I could implement my ideas and make a meaningful impact in the market. However, I had been preparing for this transition for some time. I saved diligently to have a financial cushion and meticulously planned the launch of my business. Of course, there were challenges, such as uncertainty in the initial stages and the pressure to deliver results. But my passion for the industry and determination to succeed helped me overcome these obstacles.
Question: How did your experience in the plastics industry prepare you for entrepreneurship?
Raja: My experience was invaluable. It gave me a deep understanding of production processes, quality standards, and customer expectations in the plastics sector. I learned how to manage operations efficiently, optimize resources, and build strong relationships with suppliers and clients. These skills and insights have been instrumental in establishing and growing my own business.
Interviewer: Raja, why did you decide to go into the business you currently own?
Raja: I saw a growing demand for PET bottles across various industries during my time in the plastics sector. This presented a significant opportunity for me to establish a business that could cater to this demand effectively. I wanted to create a company known for its quality products and reliable service in the PET bottle manufacturing industry.
Interviewer: How did you differentiate yourself from the competition?
Raja: To differentiate ourselves, we focused on several key strategies. Firstly, we invested in state-of-the-art machinery to ensure consistent quality and efficiency in production. Secondly, we offered customization options and flexible solutions to meet specific client needs, which set us apart from larger, less agile competitors. Lastly, we prioritized customer service and built strong relationships with our clients, ensuring we were not just a supplier but a trusted partner in their packaging needs.
Interviewer: Would you do anything different if you had to start all over again?
Raja: Looking back, there are always areas where one could fine-tune their approach. If I were starting over, I would place even greater emphasis on market research and validation before launching. Understanding customer needs and market dynamics more comprehensively from the outset would have helped us align our products and services more closely with what the market demands. Additionally, I would prioritize building a stronger financial foundation early on to navigate potential economic uncertainties more smoothly. Despite these considerations, I believe each challenge and decision has contributed to our growth and learning as a company.
Question: Looking back, what advice would you give to someone who is considering to start their own business?
Raja: I would advise them to thoroughly research their market and industry, identify a niche or opportunity, and develop a solid business plan. It's crucial to be prepared for the challenges ahead and to have a clear vision of your goals. Surround yourself with a supportive network of mentors, advisors, and fellow entrepreneurs who can provide guidance and encouragement.
Most importantly, believe in yourself and your abilities to succeed, even in the face of setbacks. You don't have to adhere to the traditional career path of climbing the corporate ladder. Recognize that many successful small businesses are started by ordinary individuals who seized opportunities and worked tirelessly to realize their visions.
Save diligently to build your capital reserve, and when you spot that perfect business idea that aligns with your passion and expertise, seize it with unwavering determination. Remember, starting a business isn't just about a job—it becomes a way of life, requiring dedication, intelligence, and responsibility.
I've seen numerous small businesses flourish and falter over the years. The successful ones often share a commitment to exceptional customer service and reliability. They deliver on promises and maintain strong communication with their customers, avoiding the pitfalls that can derail even the most promising ventures.
Interviewer: Thank you for sharing your insights, Raja. Your journey as an entrepreneur is inspiring, and your advice is invaluable for anyone looking to take the leap into business ownership.
Raja: It's been my pleasure. I hope my experiences can help others on their entrepreneurial journey.
About Raja: Raja Ramasamy is a member of BNI Coimbatore chapter. Click here to see his linkedin Profile